Code of conduct


1. Doing the right thing is at the heart of reach’s approach to business
We maintain high ethical standards in carrying out our organization activities. Earning, establishing and retaining trust and confidence inside and outside our organization is vital, so we use the core values in our Code of business conduct (our Code) to guide and direct all our decisions and every action that affects):

  • Communities
  • Competitors
  • Partners
  • Donors
  • Customers, Intermediaries and Suppliers
  • Employees
  • Environment
  • Government and Regulators
  • Founder

Our code is to be followed by all of us, (including contractors and other temporary staff). Individual businesses may adopt additional principles and processes to deal with specific ethical issues that affect them. So that we can be sure we’re sticking to our Code, we regularly monitor how we are performing and make improvements.

What this means to us

We should always be able to leave work at the end of the day, knowing that we’ve done the right things, in the right way. We’ll keep checking to make sure that we do.

2. How we deal with communities

  • We take into account the concerns of the wider community
  • We seek to serve the community by providing our services efficiently and effectively, and by providing good employment opportunities and conditions.
  • We support communities in which we operate. REACH donations and educational and cultural contributions will be made in accordance with the policies set and reviewed by our various organization committees or foundations.

What this means to us

We are fair, honest and reasonable when dealing with our local communities. We are open, accepting and respectful when dealing with the traditions and cultures of countries, but always act in line with our Code.

3. How we deal with customers, suppliers and intermediaries

  • We believe that integrity in our dealings with customers, suppliers and intermediaries is a prerequisite for successful, long-term organizational relationships.
  • We ensure that all advertising and other public communications are accurate. Concealment and overstatement will be avoided. We never deliberately give inadequate or misleading descriptions of products or services.
  • In accepting business or entering into contracts, we observe high standards of integrity and act in the best interests of our organisation, at the same time satisfying the relevant parts of our Code. Business will not be placed or accepted, or contracts or arrangements entered into, for any improper motives.
  • In dealing with customers, suppliers or intermediaries, we may not give or receive or encourage the giving or receipt of cash gifts or gifts in kind of significant value. Similarly, any hospitality or entertainment given or received in the course of business will be reasonable and not open to interpretation as excessive. Further details are contained in our Anti-Bribery and Corruption Policy.
  • We maintain the confidentiality of any sensitive information received from customers, suppliers and intermediaries other than where expressly directed by local regulation or courts.

What this means to us

We are fair, honest and reasonable when dealing with customers, suppliers and intermediaries. Our approach to business is to establish and maintain long-term relationships.


  • Our business relationships are based on respect for, and the dignity of, the individual. We manage and interact with each other in accordance with our core values.
  • Unfair discrimination is not tolerated. No decision on recruitment, promotion, selection for training, or any other aspects of staff management will unfairly discriminate. Examples of such discrimination include, but are not limited to, gender, race, disability, age, marital status, sexual orientation or religious belief.
  • This practice is subject to local legal obligations with which we comply.
  • We provide a healthy and safe working environment. We have a duty to take every reasonable precaution to avoid injury to ourselves, our colleagues and members of the public.
  • We recognize the efforts of the individual in helping create the success.
  • We do not engage in any outside business interest or additional employment that could in any way conflict with the proper performance of our duties (unless given specific written permission). This applies to any real or perceived situation where a private interest (or those of a family member or other person close to an individual) might interfere with our interests.
  • Employees may not enter into any kind of personal hedging strategy designed to mitigate or offset their exposure to changes in the value of unvested shares awarded to them as part of their incentive compensation
  • We develop effective processes for communication and consultation in the natural groupings in which we work.
  • We use appropriate dispute resolution procedures and make all reasonable efforts to resolve issues locally.
  • We can access a facility to confidentially report breaches of law or regulation, or serious malpractice. We take all reasonable steps to make sure that anyone who makes a report in good faith is protected and does not suffer detriment as a result of making a report.
  • We respect the rights of freedom of association. Collective bargaining is respected, where allowed by law, to facilitate constructive dialogue.
  • We do not tolerate and practice forced labour or child labour.

What this means to us

We are fair, honest and reasonable when dealing with each other. Discrimination is not tolerated. Individuals may report serious breaches confidentially without fear of repercussion.

5. How do we conserve the environment

  • We are concerned with the conservation of the environment in its broadest sense, and recognize that certain resources are finite and must be used responsibly.
  • We aim to limit the use of finite resources in all business ventures. In particular, we recognize the importance of our environmental role in responsibly managing buildings and the land we occupy, including effective waste management with careful use of energy and water.

What this means to us

We not only ‘do our bit’ to reduce our impact on the environment, but also actively support others to do the same.


  • We respect the traditions and cultures.
  • We contribute to the economic well-being and social development of region and communities where we conduct business.
  • We comply with competition laws throughout the world. We will not take part in unlawful cartels.
  • We record and report all reportable transactions.
  • We will not make political donations.
  • We never improperly influence a decision made by a government or official or other public employee.
  • We meet with our compliance obligations as established by our regulators. We are open and honest and co-operate with our regulators.

What this means to us

We are open and truthful when dealing with Government and Regulators. We actively support the countries and societies we do business in, making sure we act responsibly in all matters.


  • We investigate reports of breaches of our Code and ensure that appropriate action is taken when required.
  • Auditors will be asked to report on any practice uncovered, in the course of their work, which appears to breach our Code.

What this means to us

We should be able to speak up within our businesses if we genuinely believe that any aspect of our business is unethical. Our Risk management will report any unethical practices uncovered to senior management. Any breaches of our Code will be thoroughly investigated and appropriate action taken.